An essential guide for leaders who want to use social media to be "open" while maintaining control.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness - leaders do not know how to be open and yet in control. This must-have resource will help the modern leader understand how to lead in the new open world - where blogging, twittering, facebooking, and digging are becoming the norm. The author lays out the steps that leaders must take to transform their organizations and themselves into being "open" - and exactly what that will mean.

• Shows how to use social media to become an open organization
• Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
• Offers reliable expertise - the authori is one of the foremost experts on social media and technologies
• Helps leaders (in easy-to-understand language) orient themselves to social networking and other technological advances.