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Discipline of Market Leaders
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Description
The authors of this seven-year-old audio have moved on to create other books and audios, but this one is a classic that more people ought to hear. It's a broad-brush look at the basic types of businesses and the requirements for excellence in each type. Each of the three types delivers a dominant value proposition—best cost (efficiency), best product (engineering), or best total customer solution (customer connection). Each type of business has particular requirements, and they function best when the corporate culture, operational standards, and leadership styles are configured to fit those requirements. Essential, seminal listening for any executive.
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