This step-by-step DIY guide shows entrepreneurs how to create and launch new products, package and market to consumers, and build a thriving business.
Do you have an idea for a business but don't know where to start? Thanks to high-speed internet, game-changing technology, and innovative new platforms, you can go from idea to marketplace on a shoestring budget - and join the growing movement of successful makers who've built their businesses from the ground up.
In How We Make Stuff Now, Jules Pieri - cofounder and CEO of The Grommet, a product-launch platform that helps innovative products reach a community of millions - guides you through every step of the consumer product-creation process. Learn how to:
- Develop an idea with vision and heart
- Tap into established sources of expertise
- Formulate and refine your business plan
- Design a product from prototype to perfection
- Find the funds you need to launch your business
- Explore innovative packaging, manufacturing, and distribution options
- Market your product via social media and online sites
- Manage your finances and inventory to maximize profits
- Expand your business and grow into the global marketplace
You'll find fascinating case studies of successful start-ups - and discover how the smartest entrepreneurs overcome obstacles, solve challenges, and rise above the competition to deliver innovative products that consumers can't resist. It's all here in one easy-to-use action plan.
Whether you're a self-starting newcomer to the world of e-commerce, a member of the maker movement, or an experienced entrepreneur, the first crucial step in your journey to turning little ideas into big businesses is learning how we make stuff now.