We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity.
In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery.
In The Great Reset, best-selling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives - from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be"
- New patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars
- The transformation of millions of service jobs into middle-class careers that engage workers as a source of innovation
- New forms of infrastructure that speed the movement of people, goods, and ideas
- A radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life
We've weathered tough times before. They are a necessary p...