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Seeing What's Next by Clayton M. Christensen

Seeing What's Next

Using the Theories of Innovation to Predict Industry Change

by Clayton M. Christensen


Title Details

Publisher
 
Unabridged Edition
Running Time
11 Hrs. 26 Min.

Description

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this groundbreaking guide for predicting outcomes in the evolution of any industry.

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