Go
 

  Get this audio book:




Learn More About
Find More Titles by
This Author: Philip Kotler
This Narrator: Steven Menasche
This Publisher: Gildan Media

Chaotics by Philip Kotler

Chaotics

The Business of Managing and Marketing in the Age of Turbulence

by Philip Kotler


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
6 Hrs. 57 Min.

Description

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.


People Who Liked Chaotics Also Liked These Titles:
  Hell to Pay
by Michael Lind

  Hayek
by Eamonn Butler