Have you been working at something for a long time, and you are thinking of giving up? Have you thought of a great idea and seen someone else make it happen? What separates the winners from the pack? Starbucks Howard Schultz and McDonald’s Ray Kroc, sum it all up in one word … persistence.

In this video which originally aired on PBS, Howard Schultz and Ray Kroc discuss destiny, hard work, reinventing your career and believing in yourself and your dream as ingredients of success. Schultz was rejected for a year from his dream job to finally running his dream company, Starbucks. Kroc was a high school drop out, divorced and a middle-aged salesman when he discovered McDonald’s.

Then we talk to Dennis Conner, the serial Americas Cup Champion, who shares his formula for winning. Conner coaches executives on team building and excellence. He shares how to create a great team. Attitude is a favorite word here.

In this extraordinary DVD, Stephen Covey, the best-selling author of The 7 Habits of Effective People will get you focused on choices, reinvention, and what is the most important win in your life!