As the son of Cuban immigrants, Grammy winner Armando "Pitbull" Perez experienced: a dangerous street life, a dysfunctional family, abandonment by each of his parents at different points, a period of foster care, and a bout of drug dealing and drug dependency all in his formative years. In his native Miami; pit bulls are illegal, that combined with the fact that they latch on and don't give up led him to adopt "Pitbull" as his stage name. He made this a bedrock of one of the many philosophies he shares in this title.

"I grew up an underdog and I grew up where the system was against me. I never played the victim card, I took it like, give me more. I want more. Failure became the mother of all success for me, the word 'no' became 'yes', the word 'losing' became 'learning', the word 'failure' became 'opportunity' and the word 'problem' became 'solutions'."

Pitbull's From Negative to Positive is both a memoir and a self-development guide based on lessons from his hardscrabble life. The audiobook features two sections inspired by his songs: "Decipher the Cipher", where the artist deconstructs the meaning behind some of his most powerful rhymes; and "Six Second Lesson", in which Pitbull unpacks the meanings behind the popular Cuban axioms and phrases that have guided his life and career.

In this audiobook, Pitbull credits Tony Robbins' Awaken the Giant Within as the impetus for turning his life around. Pitbull is deeply committed to helping his worldwide audience develop their skills for success through the power of self-confidence, education, and entrepreneurship. He believes "everyone's got the goods, they just need their chance to break through".