Go
 

  Get this audio book:




Learn More About
Find More Titles by
This Author: Jerry Oppenheimer
This Narrator: Dina Pearlman
This Publisher: Audible.com

Toy Monster: The Big, Bad World of Mattel by Jerry Oppenheimer

Toy Monster: The Big, Bad World of Mattel

by Jerry Oppenheimer


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
11 Hrs. 1 Min.

Description

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.

Now, in this intriguing and entertaining expose, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.

Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.


People Who Liked Toy Monster: The Big, Bad World of Mattel Also Liked These Titles:
  The Wrong Answer Faster
by Michael Goodkin

  The Sassoons
by Joseph Sassoon

  The Millionaire Next Door
by Thomas J. Stanley, Ph.D.