Chip Conley: Measuring What Makes Life Worthwhile by Chip Conley on Free Online Video

While businesses are obsessed with measuring the metrics of the tangible elements of their business, hotelier and author of Peak: How Great Companies Get Their Mojo from Maslow Chip Conley makes a strong case for businesses to measure the intangibles of business such as the feelings of customers or whether the employees find their work meaningful. After studying the "hierarchy of needs" developed by psychologist Abraham Maslow, Conley realized that there was a lot more to his business than making sure his customer's basic needs were met. He set out to measure and improve the metrics of intangible benefits to his customers and employees, and his hotel business boomed to become the second largest group of boutique hotels in the world. This TED talk is available on MP3 audio download and streaming video.

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