O'Rourke details emerging technologies that reveal the hidden impacts of every product we buy – on society, the environment, and our health. This comprehensive information allows us, for the first time, to fully align our buying habits with our values, and shift the balance of power from company to consumer.
Dara O'Rourke is famous for his research on monitoring the environmental, labor, and health impacts of global production systems. O'Rourke is now the co-founder and CEO of GoodGuide, a web startup revolutionizing consumer awareness.